General Motors Business in Europe and Asia Analytical...

GM in Europe What is GM doing wrong in Europe? Do we need a shakeout? General Motors (GM) is struggling with its Opel brand in Europe. While the companys North American and Asian businesses posted strong results, it lost $361 million in Europe compared to an operating profit of $102 million a year ago; the European business, which centers on the struggling Opel brand, has been hemorrhaging money for a decade (Vlasic Ewing, 2012). The question has become whether or not the brand can survive at all. The company is considering many options. It can reduce its production and try to match the shrinking demand by cutting factories and employees. It could also shakeout the entire lineup and try to cut its losses in Europe. Despite the heavy losses in Europe, there are some signs of optimism for how the brand and the lineup could be repaired. The chairman of the Opel supervisory board, Stephen Girsky, stated that Opel is the third biggest brand in the global GM portfolio and the third larges t brand in the European market. Each year Opel sells well over a million cars. We are confident that the new leadership team and our long-term strategy Drive Opel 2022 will return the company to its old strength. Were working hard and every day were getting better (Weber, 2012). The company has been working diligently to come up with new models that are powered by new engines. Despite this effort, it is likely that the damage is too severe for the company to recover and eventuallyShow MoreRelatedMarketing Strategy of Ford Motors18943 Words   |  76 Pagesexists†. Regardless of how marketing is viewed today, few questions are come up: Which can survive without the other? This is a litmus test in many situations and all believe it is fair to say that any business cannot survive without a proper marketing strategy. 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